| Are
you enraged that their hard work is being pilfered, stolen
and ripped off by punks. . .
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Date:
From Anthony Ellis
Dear Friend,
Are you angry? Are you enraged because a few
dishonest individuals are ruining your business by illegally
copying, distributing, or selling your ebooks or software
without your consent?
YOUR hard work!
YOUR blood, sweat and tears...
being passed around illegally to hundreds or thousands of
individuals, or even worse -- it's being sold by someone who
is profiting from your work. . . and there's not much you
can do about it!
My name is Anthony Ellis, and I've been selling
information online since 1998. I can't begin to describe to
you the sick feeling I got in my stomach the first time I
discovered that one of my valuable PDF books was being given
away for free all over the Internet without my knowledge or
consent. I was enraged and wanted to strangle the guy.
Notice that I say "first time",
because this has happened many times. One brazen individual
even had the nerve to try and sell MY MATERIAL on Clickbank,
while another put it up on eBay to the highest bidder!
But I'm not alone. Big companies are losing
billions due to online information theft (click
here to read more)
If huge companies cannot prevent their sensitive
material from being stolen or misused, what can the small
business owner, or struggling writer hope to do?
What
about Copyrights?
WRONG! Not much protection here! Of course
the law says that you have automatic copyright protection
as soon as your document is created. Of course people are
supposed to respect your copyright notices and usage restrictions.
But just because you have a deed to your house doesn't
mean that you won't get robbed. Especially if you don't
lock your doors!
If someone wants to misuse your
information, they will do it whether the material is copyright
or not.
I have
a laywer. Can't I just sue them?
Wrong! Not much protection here, either UNLESS
you have tons of cash ready to go after these people.
Truthfully, the law offers little
protection online. Few local authorities are willing
or able to pursue incidents of cybercrime. In the US, the
FBI is actually the only organization that has the jurisdiction
to deal with crime across local and international borders,
but due to the increase in antiterrorism responsibility and
the huge increase in non-violent internet crime, they do not
have the resources to pursue even a small percentage.
If you're thinking about legally pursuing
these Internet thieves yourself, I hope you have a lawyer
in China
and another in the Czech Republic
and
in Thailand, and. . . well, you get the picture! The internet
is global and sharing your documents takes only the click
of a mouse.
By the time you "get wind" of the
misuse, the damage has already been done. . . Assuming that
you can even find the person responsible, trying to fight
copyright infringement in court can leave you with thousands
of dollars in legal fees, wasted time and no guarantee that
you'll win or get anything back.
Now, please don't think that everyone is out
to rob you by stealing or misusing your information. That
is simply not the case.
Most
people are honest,
and have no malicious intent. . . Yes, BUT. . .
There will always be some, that for whatever
reasons don’t care about the law or rights. They believe
that once the file is on their computer, it’s theirs,
and they will do with it as they please.
With your unprotected document, an malicious
individual can easily:
- Email an unlimited number of copies
of your information to their friends, co-workers,
associates or even your competition without your knowledge
or approval.
- Edit your information in any manner
they wish (including removing your name and or
copyright notice) and then redistribute the material as
their own.
- Sell your information and collect
money from customers who believe they are buying
from you.
- Post your software or E-book on
thousands of Usenet
groups.
Once posted, it cannot be removed. Anyone can freely download
your file.
- Mass distribute your material on File Sharing
Servers like BitTorrent, Kazaa and eDonkey/eMule.
These are places where internet users gather to share files
on their PC. This includes music files, video files, AND
any other file they choose to share with strangers. Tens
of thousands of people grab illegal software and documents
in this manner each DAY.
If you don't believe that this is a big problem, just go
to one of those sites and search for your files. If you
are lucky you won't find them, but if you do, there's not
much you can do to stop it.
This is the major issue with distribution
information electronically. You have no control over how it
is used, where it goes or who is viewing it.
Though 99.9% of your customers and clients
are honest, you only need one dishonest customer to damage
your entire business. Maybe not even a paying customer.
. .
Ever heard about credit card fraud? What about
stolen identity? Yes, someone can use a stolen credit card,
download your product and you only hear about it when you
get the chargeback notice! Your E-book is now in the hands
of a credit card thief. What do you think will happen next?
And what about those individuals who just
purchase your product and ask for a refund in almost the same
breath! You're stuck with refunding their money even though
you know that they had no time to evaluate your product. When
they bought your E-book they knew just what they were up to.
And this hurts. . . plain and simple!
Here's the ONLY solution, so LISTEN UP!
The only sure fire way to prevent
all of the above scenarios is to stop the theft before it
begins. You must protect your file from the minute
it leaves your hands, until the minute it is destroyed. Never
distribute an important file in an unprotected state.
Since way back in 2001 I've been searching
for an adequate file protection system. But to my dismay most
of them were lacking in some crucial areas. These security
systems only offered basic protection.
You see, most companies make a big deal about
the level of encryption that their product uses. In their
mind, the stronger the encryption, the more difficult it becomes
to crack. But what they fail to address is that the encryption
is not the weak spot -- it’s the PASSWORD. Anyone
can access your file as long as they have the password.
Let's be realistic. Information is not stolen
by someone cracking super-strength password encryption algorithms.
Why do that when it's much easier to get the password from
someone else? Why try to break down the front door, when you
can just get the key and let yourself in?
According to the 2003 CSI/FBI survey,
77% of all information theft is done by those who have authorized
access to the information!
Yes! Information is stolen by those
who have the passwords. They just pass along the
document and password to others. Simple as that. No complicated
code breaking here. If I get your file from a friend, and
he sends me the password also, I now have access to your material
without your consent, without hardly breaking a sweat... and
there’s nothing you can do about it.
Once the recipient has your file and it's
password, your protection has been eliminated. They can then
do with it what they wish. If they want to sell the file to
a competitor of your corporation, there’s nothing stopping
them. If they want to post the file and password on a message
board, they can do that and there’s nothing you can
do to stop the illegal usage of your file. Your super encrypted
file is already "out there" along with the password!
Don't believe me? Just visit any hackers'
newsgroup and you'll find copyrighted software and documents
with the password distributed for free!!
Encryption and password protection
has its place, but relying solely on this is not a complete
solution.
OK, now that you are aware of the major flaw
in relying solely on encrypted password protection, let's
determine what is needed for a more complete solution.
For absolute
protection,
there are 5 main areas that you must deal with --
To have a totally secure file, you:
- MUST Prevent file
access for unauthorized individuals, password sharing and
illegal file distribution.
- MUST Prevent unauthorized
copying reproduction of your PDF documents.
- MUST Prevent uncontrolled
printing and redistilling of PDF documents.
- MUST Prevent
access from refunded or fraudulent users.
- MUST be easy
to set up and use, and not be a hassle for my honest customers.
Let's examine each requirement in more detail.
. .
REQUIREMENT
# 1:
Must prevent unauthorized file access,
password sharing and illegal file distribution.
In the last few years many systems have popped
up that work by locking a file to the user’s PC. So
the file will only work on that one PC. Now this will prevent
password sharing and illegal file distribution. Why? Because
the password will only work with that particular computer.
Not a bad idea, until you consider that many people work
between their offices and home computers. This means that
the customer can only view the file on one computer. If they
took the document from their home computer to the office it
will not work. Not the greatest of options.
Also what happens if your hard drive crashes or you have to
reinstall your operating system? The file will no longer allow
access. This has happened to me on many occasions and I ended
up begging the for a new password for the file that I PAID
FOR! This just makes your honest customers very angry!
What you need is a system that will lock a file to a user's
PC, but also allow them to move or reinstall the file automatically
when needed, without compromising the overall security of
the document or inconveniencing the user. . . Making everyone
happy. A win-win situation.
REQUIREMENT
#2:
Must prevent unauthorized copying
and reproduction of your material.
Preventing copying and reproduction of your
material requires a system that will prevent the user from
copying any of your text or printing any of the pages of your
document, if you don’t want them to do so.
Without this protection, anyone can copy your
complete document and paste it into any word-processing software
to create their own product. In fact, a standard feature in
Adobe® Acrobat® is the ability to copy the entire
file to the clipboard and paste it into another document or
onto the desktop!
Many programs will prevent the copying of
text, as this is relatively simple. In fact, Adobe Acrobat
and several popular e-book programs will do this.
However, the biggest issue is
printing!
REQUIREMENT
#3:
Must prevent uncontrolled printing and redistilling PDF files.
Adobe Reader allows you to prevent printing
of a specific PDF file. This will totally prevent the user
from having the ability to print your file. This is the most
secure PDF you can create. When you prevent printing
of the file you close many of the serious security flaws present.
However, most people will want to print your
file because it is much easier to read it offline. If you
have a document with 150 pages, that's a lot of text to read
from a computer screen.
There are systems that attempt to control
printing by allowing only a certain number of copies to be
printed. They control this function by using an Acrobat Plug-in.
Unfortunately, with or without the plug-in, printing is a
huge security flaw. Just one "printout"
could mean thousands of copies of your file being sent out
over the internet.
How? This is done by simply redistilling
the file.
Distilling a PDF file involves recompiling
the PostScript "code" into a new PDF file. This
is a deadly loophole in the PDF format. No matter
what protection you have on a PDF file, if you allow printing
of the file, the file can be redistilled into a protection
free copy within minutes.
The most common distilling method is done
by simply choosing to Print-to-file option and then using
Adobe Acrobat to create a copy of the file.
Recently a new crop of distillers have become
popular. These act as printers, but instead of printing a
hard copy of the file, they will create an UNPROTECTED
copy of the file on your hard drive! These "virtual"
printers are available for free throughout the Internet, and
pose a huge threat to the security of your document.
These PDF printers
allow any user to remove the security settings for any PDF
file.
Anyone distributing private information via
PDF files should to be very concerned about this flaw. All
a user has to do is print the file to one of these virtual
printers and all of your security and protection efforts are
by-passed within seconds! This act alone is actually a violation
of the Adobe PDF usage policy, but Adobe doesn't seem too
concerned.
When you allow printing, BEWARE!
If you distribute your information in digital
format and want to allow printing, you must use a protection
system that:
- Allows the user to print your file
- Controls how much the user can print
- Places your unique watermark on each printed
page
- Closes the printing loophole that currently
allows any user to generate a restriction free copy of your
protected file.
REQUIREMENT
#4:
Must prevent access by refunded or fraudulent customers.
How do you prevent access to your file if
someone used a fraudulent credit card, or if they request
a refund?
File protection can be divided into two categories,
static protection and real-time protection. Static protection
is security that cannot be changed once the user has actually
received your information.
An example of this is simple password
protection described previously. You can password protect
any file. However, once a user has the file and the password,
they can then do with the file what they wish. You
cannot change the password “after the fact”.
If you do not wish a user to have further access to your document,
there is nothing you can do but ask them to no longer access
it. With static protection this is all you can do when a customer
requests a refund.
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